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Q1：我們所服務(wù)的消費(fèi)者/用戶是誰(shuí)？他們?cè)谀睦铮烤邆涫裁刺卣鳎?Who are the consumers/users we serve? Where are they? What are the characteristics?
Q2：我們的用戶正在怎樣使用我們的產(chǎn)品或服務(wù)？使用頻次？使用場(chǎng)合？與誰(shuí)一起共享？How are our users using our products or services? Frequency of use? Where to use it? With whom?
Q3：我們的用戶正在怎樣使用我們的或競(jìng)爭(zhēng)對(duì)手的產(chǎn)品或服務(wù)？使用頻次？使用場(chǎng)合？與誰(shuí)一起共享？How are our users using our or competitors 'products or services? Frequency of use? Where to use it? With whom?
Q4：我們的用戶對(duì)我們或者競(jìng)爭(zhēng)對(duì)手提供的產(chǎn)品或服務(wù)是否滿意？誰(shuí)滿意？誰(shuí)不滿意？滿意什么？不滿意什么？ Are our users satisfied with the products or services provided by us or our competitors? Who is satisfied? Who is not satisfied? What are you satisfied with? What are you not satisfied with?
Q5：我們應(yīng)當(dāng)如何提高我們的用戶忠誠(chéng)與推薦？如何保有市場(chǎng)份額不被競(jìng)爭(zhēng)對(duì)手侵蝕？如何擴(kuò)大我們的市場(chǎng)份額？How should we improve our user loyalty and recommendation? How to keep market share from being eroded by competitors? How to expand our market share?
Q6：我們應(yīng)該如何修復(fù)與不滿意/抱怨客戶之間的關(guān)系，讓其愛(ài)上我們的產(chǎn)品或服務(wù)？How can we repair the relationship with unsatisfactory/complaining customers and make them fall in love with our products or services?
Q7：我們可以選擇哪些渠道或媒介向目標(biāo)客戶推介我們的產(chǎn)品或服務(wù)？Which channels or media can we choose to promote our products or services to our target customers?
