Q1：目標(biāo)消費者偏好何種類型的廣告？什么內(nèi)容？什么形式？調(diào)性如何？What types of advertising do target consumers prefer? What content? What form? How about tonality?
Q2：備選的幾套廣告方案中，目標(biāo)消費者的接受度如何？應(yīng)該選擇哪一套？How acceptable are the target consumers among the alternative advertising schemes? Which one should I choose?
Q3：選擇哪些媒體進(jìn)行投放？這些不同類型媒體的宣傳價值或效果如何？Which media should we choose to launch? What is the propaganda value or effect of these different types of media?
Q4：媒體資源供應(yīng)商是否按照合同要求投放了準(zhǔn)確內(nèi)容？Has the media resource provider delivered accurate content in accordance with the contract requirements?
Q5：消費者是否看到了我們的廣告？是否喜歡？記住了什么？廣告對消費者的影響如何？對品牌宣傳的提升作用如何？是否促動了銷售？Do consumers see our advertisements? Do you like it? What do you remember? What is the impact of advertising on consumers? What is the role of brand promotion? Does it promote sales?
Q6：我們的品牌宣傳是否有效？品牌知名度如何？是否是第一提及？是否需要提示才能想起？Is our brand promotion effective? How is the brand awareness? Is it the first mention? Do you need a reminder to remember?
Q7：品牌在消費者心目中的形象如何？品牌溢價如何？品牌價值、品牌資產(chǎn)在同類品牌中的地位如何？應(yīng)當(dāng)如何改善？What is the image of the brand in the minds of consumers? What is the brand premium? What is the status of brand value and brand equity in similar brands? How should it be improved?
